Impact of Technology on Social Interaction - 619 Words

The Impact of Technology Have you ever looked around and noticed that most people are not paying attention to what they are doing or whom they are talking too? With technology constantly changing it is becoming a major part of our lives and is having both a positive and negative impact on social interaction amongst people of all ages. Technology has changed dramatically and more and more people are relying on it to on a day to day basis. People, especially children went from going outdoors to hang out with friends to communicating by text, Facebook and Twitter. Communicating electronically has been made so user friendly that teens are less interested in face-to-face communication with their friends or family. According to the Telus and†¦show more content†¦(2009). The Internet, Technology and Connectedness. Transition (00494429), 39(4), 5-7 Shank, Patti. (2004) New Social Interaction Tools for Online Instruction. Retrieved fromShow MoreRelatedTechnology Has A Positive Or Negative Impact On Social Interactions?985 Words   |  4 Pagesupon the evolution of technology for their communicative inclinations with mediums such as the printing press, the internet, cell phones, and televisions, though not limited to such. In parallel, its progressive ease of access prompts for habitual consistencies. Furthermore, it conjures up disagreements on how technology affects the population. One side believes that technology serves as a beneficial factor in facilitating democracy, as well as enhancing social interactions. Subsequently, they believeRead MoreHow Do You Imagine Social Interaction Within 10 Years, Taking Into Consideration the Impact of Technology on Human Relations?909 Words   |  4 Pages1. Social interaction is the way people relate with one another. Through history, mankind has developed and improved different kinds o f technologies that have had a crucial influence on social interaction and human communications. Lets make a quick overview to remember some key points of our history regarding social interactions and technology. 2. A very long time ago before written word existed there were cave paintings storytelling. Society is on the cusp of a social revolution, we areRead MoreHow Do You Imagine Social Interaction Within 10 Years, Taking Into Consideration the Impact of Technology on Human Relations?896 Words   |  4 Pages1. Social interaction is the way people relate with one another. Through history, mankind has developed and improved different kinds of technologies that have had a crucial influence on social interaction and human communications. Lets make a quick overview to remember some key points of our history regarding social interactions and technology. 2. A very long time ago before written word existed there were cave paintings storytelling. Society is on the cusp of a social revolution, we are atRead MoreEffects Of Technology On Society s Society1092 Words   |  5 Pagesdoesn’t want to accept that what they want is the main cause of these issues; technology. The lack of interaction that has come along with technology is what is causing severe downfalls in today’s society. This lack of interaction is causing this fall due to its harm of social skills, its harm on people’s enjoyment of life, and its easy ignition of conflicts. Now, some people will argue that this lack of interaction actually has its benefits, which it does, but they are very small when in comparisonRead MoreThe Effects Of Cellphones On Our Daily Lives Essay1679 Words   |  7 Pagesdone on the overall impact that technology has had. We have previously stated that the goal of our study is to determine the overall effects that cellphones play on face-to-face interactions with one another on a daily basis. It is important to grasp the research being done on technology as a whole. There are currently mass amounts of research on the impact that cellphones have, but it seems that there is limited information on how cellphones impact face-to-face interactions. It should be notedRead MoreHigh Dependence On Social Media Technology1648 Words   |  7 Pagesthere is high dependence on social media technology in daily human interaction and sharing of information. This has shaped the social interactions and development of personal relationships of people more so teenagers. Individuals in the modern society use social media technology extensively, which has caused significant change in time people spend in alternative activities. That is, given a time constraint of 24 hours in a day, time spent in using social media technology is drawn from another activityRead MoreSocial Media And Its Impact On Society Essay1560 Words   |  7 Pagesnext high, society has become more and more dependent on social media. One must realize, while the use of social media in today’s society is a necessity due to the fast-paced environment that has been created, it can never fully replace the value received from personal interaction with others. The short fi lm titled, The Library Book, perfectly illustrates this as the characters within the film learn to assimilate in a society dominated by social media. The actions of each character and their surroundingsRead MoreImpact Of Technology On Family Interaction1316 Words   |  6 Pages HOW TECHNOLOGY IMPACTS FAMILY INTERACTION KEIDRA OLIVER AUGUST 27,2017 VIRGINIA COLLEGE TIME SPENT: 4 HOURS Abstract This study examines how technology has a negative impact on family interaction. We will discuss how new media technologies such as, â€Å"video games, computer games, the internet and e-mail† as well as televisions, mobile phones, Mp3 players and other types of modern technology are playing a major role in everyday life in modern society. There are three ways we will focus onRead MoreThe Impact Of Mobile Telephone Technology On Human Social Lives1173 Words   |  5 Pagestelephone technology has overwhelming positive impacts (e.g. space adjusting; ‘intimacy at a distance’) on human lives, yet recent scholars (e.g. Ling, 1997; Caporael and Xie, 2003; Campbell and Park, 2008) illustrate some negative impacts of telephone uses, especially mobile telephony, on human social lives. The first negative impact brought by mobile telephone is the use of public space privately. According to research findings of Campbell and Park (2008), the negative social impacts of mobi leRead MoreThe Impact of Technology on Family Time1623 Words   |  7 PagesTitle: the impact of technology on family time Do you think technology has changed the way of communication? Is technology slowly taking over people live and affecting their personal relationship? Have we become addicted to the technology that surrounds us everyday and it has sucked us into it? Technology is a use of scientific knowledge for improving the way to do things. It has been playing an important role in our life. It is common today, many developed countries are using high technology to run

Compare and Contrast Essay Art Free Essays

Work #1 Mona Lisa Leonardo de Vinci, i503-i507 Oil on poplar, (77 x 55cm, 30 x 21in) Muste de Louve, Paris Work # 2 Flowers of Edo: Young Woman’s narrative Chanting to the Shamison Kitagowa Utamoro, Mid 17903 Color wood block print (15 1/8 x 10/38. 5 x 25. 5 cm) Spencer Museums Art The University of Kansas I am not a professional art critic, I just like beautiful paintings. We will write a custom essay sample on Compare and Contrast Essay Art or any similar topic only for you Order Now It is very fascinating to me the talent that some are born with. Dilect changes with time but a painting or message or imaginary stays the same. I chose two very important paintings both are portraits of woman. They were created during different time periods. Comparing the two work one (Mona Lisa) is very detailed, while work two (Flowers of Edo: Young woman’s narrative chanting to the shamisen) is more sketched. I am left wondering if work two was a real person or drawing that was later painted. Mona Lisa or La Giocanda (Lajaconde) is the 16th century, oil paintings on polar wood by Leonardo Da Vinci, and is one of the world’s most famous paintings. Few works of art have been subjected to as much scrutiny, study, mythologizing and parody. It is owned by the French government and hangs in the Musee da Louvre in Paris. The painting, a half-length portrait, depicts a woman whose gaze meets the viewers with an expression often described as enigmatic. The title Mona Lisa stems from the Giorgio Vasari biography of Leonard De Vinci published 31 yrs after Leonard’s death. In it he identified the sitter as Lisa Gherardini, the wife of a wealthy businessman; Mona was a common name from the title Madonna, meaning my lady, the English version of Madam. The alternative title is the Italian version which means light-hearted was derived because of her smile. The â€Å"Flowers of Edo† was a series of creations by artist kawakawa Utamoro, who was a Japanese print maker and painter, and he is considered one of the greatest artists of wood block prints. He is especially known for his masterfully composed studies of women. His sensuous female beauties are generally considered the finest and most evocative. He also produced nature studies particularly illustrated books of insects. Kitagawa work reached Europe in the middle of the 19th century, where his works were very popular; enjoying particular fame in France. He influenced the European impressionist, particularly with his use of partial views, with an emphasis or light and shade. Sources The Mona Lisa Exposed Http://www. hepgura. com/mona Lisa, an ad supported tufts University student website dedicated to the Mona Lisa. Shrug asana, Timothy Clark, The passionate art of Kitagowa Utamaro British Museum Press, London, 1995 How to cite Compare and Contrast Essay Art, Essay examples

Certificate III Individual Support

Question: Discuss the care plan implementation. Answer: Care plan implementation is described as an arrangement of care management activities through which the plan will be activated. These activities include informing the clients and their family members about health issues, availability of the health care services and accessibility to those services. It can also be called as service coordination, which can be defined as active participation of many persons or single person, such as, case managers, family members and clients in maintaining or arranging for specific services (Brownie Nancarrow, 2013). When this care plan will be applied individually or person-to-person basis, then it will be referred as individualised care plan. This plan can be implemented in any sector of the community in order to get back better community. In this report, aged care plan is chosen as the service care plan which will be implemented in a particular society. This plan aims to meet the growing necessities from the families who are struggling to deal with t he stress, practical and emotional issues associated with the aged care placement, the efficient transition to suitable accommodation together with the challenges for the older individuals staying at home. Before participation, I have to understand the care plan completely. Firstly, I have to understand the selected society and the people, where the care plan will be implemented. As the care plan is based on aged care, so, I have to emphasize on the promotion of comfort and medical needs of the older people. Along with these improvements, I have to focus on implementing and maintaining the psychosocial, intellectual and physical skills of the older persons of the community (Kitson et al., 2013). Under this care plan, I have to help the aged people, who are staying in their own home too along with the old age homes in order to maintain dignity, self-esteem and independence. In this individualized care plan, along with other provided cares, as a coordinator, I have to focus on each person at all the times. After participation, firstly, I have to analyse the community through assessing the cultures and the people of the community. I have to communicate with the aged people individually to know their personal, physical and mental statement. While this communication, I have to maintain the confidentiality and privacy of each client as part of the job. In this process, the cultural sensitivities should not be disturbed. In a community, it can be imagined that, people from various cultures should be present. So, the clients will be communicated through their regional languages. This will establish a comfort zone and clear transparency between the clients and the care plan members. The care plan will be designed based on the assessment of each aged individual (Edvardsson et al., 2014). Along with this individual assessment, one healthcare camp will also be established in the community. The physicians will monitor the health conditions of the aged people of that community individually. After monitoring, the health issues will be listed down. Along with other members, I will provide the health information in order to treat those health issues. In case of critical care, under the guidance of specialized doctor, I will volunteer the critical care treatment individually. The aged patients will be informed about the nearest hospitals. There are many aged people, who are not having any support system. I have to specially focus on them through providing the safe support system in terms of all aspects (Roth et al., 2013). The most experienced problem for the aged people is the economical dependency. So, along with the other members, I will be introduced about many healthcare policies and life insurances to the people. At this stages of life the older people need support in their daily lives. But due to the busy schedule, the family members are not able to provide that support. So, in this care plan, the most needed step will be communicating with the family members individually (Berglund et al., 2013). The family members need to be informed about the conditions of the older members of their family. They should be reminded about their future, where they may face the same issues like these older people. This plan will also educate the staff and the other workers of the aged-care and the other on how to tackle this delicate time by means of education sessions of a high quality. It will help the individuals in finding the placement in the aged-care facilities. The plan will be implemented successfully, when the plan will give the positive results in the society. So, after completion of the plan, under the guidance of the team leader, I will monitor the plan after a short time interval. This will improve the basic condition of the aged people gradually in terms of all aspects. Along with the care plans, the common people and the family members should have to be responsible and should take the initiatives to care for the aged people in an efficient manner. References: Berglund, H., Wilhelmson, K., Blomberg, S., Dunr, A., Kjellgren, K., Hasson, H. (2013). Older people's views of quality of care: a randomised controlled study of continuum of care.Journal of clinical nursing,22(19-20), 2934-2944. Brownie, S., Nancarrow, S. (2013). Effects of person-centered care on residents and staff in aged-care facilities: a systematic review.Clinical interventions in Aging,8, 1. Edvardsson, D., Sandman, P. O., Borell, L. (2014). Implementing national guidelines for person-centered care of people with dementia in residential aged care: effects on perceived person-centeredness, staff strain, and stress of conscience.International Psychogeriatrics,26(07), 1171-1179. Kitson, A., Marshall, A., Bassett, K., Zeitz, K. (2013). What are the core elements of patientà ¢Ã¢â€š ¬Ã‚ centred care? A narrative review and synthesis of the literature from health policy, medicine and nursing.Journal of advanced nursing,69(1), 4-15. Roth, M. T., Ivey, J. L., Esserman, D. A., Crisp, G., Kurz, J., Weinberger, M. (2013). Individualized medication assessment and planning: optimizing medication use in older adults in the primary care setting.Pharmacotherapy: The Journal of Human Pharmacology and Drug Therapy,33(8), 787-797.

The Development of Popular Music Essay Example For Students

The Development of Popular Music Essay Timeline This essay is aimed to portray a music timeline. In this essay I am going to discuss how pop music has developed from the sasss through to the early sasss. Upon reading this essay, you will notice that there is a significant link between music and society, this being related to marketing and audiences, and also focusing on controversy and dispute relating to sexual acts and various slip-ups among the most successful and famous pop/rock stars. Over the years we have experienced vast changes in popular music (Pop) from the says of sass rock and roll were we experienced bands like the Beetles at the fore front of Pop music to Synch Pop and more recently Indies Rock however now in 2011 we can see that this has also changed because the charts are dominated by big Synch Pop Dance tracks taking influence from asss asss dance and putting a new drum and bass twist and performed in much more daring ways from the likes of Lady Gaga and Beyond who have constantly began to push the boundaries in the imagery and sound and music which is seen as pop but even in the asss or early sasss would have never been taken to in the way it has now which is a representation of how quickly Music is evolving each year. Pop music is a genre that has revolutionized the music industry, bringing in a huge new audience and creating many new sub genres and marketing schemes. We will write a custom essay on The Development of Popular Music specifically for you for only $16.38 $13.9/page Order now This essay will focus on how these schemes and ideas came to be through the ages, coming from Elvis Presley all the way to bands such as Blue and S-Club 7. 1950 We will begin right where it all began, the fifties. The birthplace of pop music, at this time, pop was unheard of, many artists were more focused on Rock and Roll and soul. The term Pop Music came from the word popular. Pop music in the asss was very bland, and very heavily influenced by rock. A prime example of this, was Elvis Presley, who emerged in 1956 as one of the worlds first authentic aristocrats. He was soon after named the king of rock and roll and is now one of the biggest selling artists in history. Many of the worlds most famous artists were discovered during this period. John Lennox had met Paul McCarty in march 1957 and formed The Quarrymen, but before they were formed, McCarty met Lennox in July 1957 and then agreed to Join the group. Staying in 1957, the Quarrymen then performed their first public performance, which did not go successfully which then failed to impress their promoter Carroll Levis. The sasss were also responsible for the formation and birth of the Beetles. The 4 members of the group, John Lennox, Rings Starr, Paul McCarty and George Harrison would soon become the most iconic and successful band/group in music history. However, most of the lyrics were written by Lennox and McCarty. The Beetles would then go on to dominate the asss and asss. The asss were not Just famous for having iconic musicians, it was also famous for creating them too, this is due to the fact that both Michael Jackson and Madonna were both born in the asss. Jackson in 1958 and Madonna also The Development of Popular Music By Charlene and his sexual actions. 1960 Before you knew it, the asss came around, Pop became more revolved around a more alternative style rather than rock and roll. On top of that, they came filled with the small bands that then made it huge, The Beetles, Rolling Stones, etc. Despite all of these young talents, Elvis was still dominating the charts and the pop/rock scene, along with artists such as Dan and the Juniors etc. A notable change in the asss is the fact that Pete Best Joined the Beetles on the 12th August 1960 which then saw them leave on a 48 day tour of Hamburg. We also saw that Pop music was becoming more mainstream with the discovery of Patsy Cline. Cline was special because she was the first female singer that was able to adapt to the change in pop and still become successful. The thing with these early stages is that there were not that many female artists. Most likely due to he issue with equal rights. Another notable moment in the asss was the birth of Zigzag Marled who would go on to win 4 Grammas and lead the band Zigzag Marled and the Melody Makers. .u28b9900d733efad3a82b8bf11ffb22a0 , .u28b9900d733efad3a82b8bf11ffb22a0 .postImageUrl , .u28b9900d733efad3a82b8bf11ffb22a0 .centered-text-area { min-height: 80px; position: relative; } .u28b9900d733efad3a82b8bf11ffb22a0 , .u28b9900d733efad3a82b8bf11ffb22a0:hover , .u28b9900d733efad3a82b8bf11ffb22a0:visited , .u28b9900d733efad3a82b8bf11ffb22a0:active { border:0!important; } .u28b9900d733efad3a82b8bf11ffb22a0 .clearfix:after { content: ""; display: table; clear: both; } .u28b9900d733efad3a82b8bf11ffb22a0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u28b9900d733efad3a82b8bf11ffb22a0:active , .u28b9900d733efad3a82b8bf11ffb22a0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u28b9900d733efad3a82b8bf11ffb22a0 .centered-text-area { width: 100%; position: relative ; } .u28b9900d733efad3a82b8bf11ffb22a0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u28b9900d733efad3a82b8bf11ffb22a0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u28b9900d733efad3a82b8bf11ffb22a0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u28b9900d733efad3a82b8bf11ffb22a0:hover .ctaButton { background-color: #34495E!important; } .u28b9900d733efad3a82b8bf11ffb22a0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u28b9900d733efad3a82b8bf11ffb22a0 .u28b9900d733efad3a82b8bf11ffb22a0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u28b9900d733efad3a82b8bf11ffb22a0:after { content: ""; display: block; clear: both; } READ: Comparing and Contrasting two pieces of music. EssayThere was a massive change to the audiences that music was being sold to during the asss, mainly u to the rise of the hippie movement, where music festivals were the prime source of promotion and fame. Society became obsessed with festivals and live music, and also used music to protest. Despite this huge increase in live music, the Beetles were still heavily popular amongst not only live performances, but also vinyl. The Beetles became a craze, a lifestyle, with 11 of their 12 studio albums up to 1970 hitting number 1 in the I-J charts. The Beetles were the equivalent of banned One Direction in the modern day, except the Beetles actually had talent. The Beetles had o go and promote abroad, so on the 7th February 1964, The Beetles left the I-J headed for America, and estimated 4000 fans gathered at Heathers airport to watch them leave. Even in the sixties, there were crazy fantails, so many in fact that authorities had to use high pressure water hoses to keep them from mauling the group. Whilst in America, the bands new single I want to hold your hand sold 2. 6 million copies in 2 weeks. This was, at the time, unheard of. Whilst in America, the boys were asked to appear on the Deed Sullivan show, a popular American talk show, very popular considering 74 million Americans watched the show, 40% of the American population. Overall, the sixties were influenced mainly by alternative rock, and were heavily focused around the Beetles, there was competition however with the Rolling Stones slowly rising up. Society in the sixties had never seen fame like this, so nobody really knew how to handle it, this really was popular music. 970 The seventies was really the decade where most genres really carved themselves a place in the music world, the seventies also saw the birth of hip-hop, which would soon become incredibly popula r. The seventies were a golden era for buying vinyl records, they were very affordable Eng had a asss sample in it. Music began to change, t became more vinyl heavy rather than live performances and gigs, Woodstock has deflated due to drug and riot issues, this also resulted in the hippie movement dying down. Many legendary festivals were cancelled. Among the many popular and rising artists of the seventies, the most notable were of course, Elton John and the Jackson 5. The seventies were a time of confusion and heavy change, examples such as Diana Ross leaving the Supremes for a solo shot. However, the asss marked the end of an era, The Beetles depleted due to internal conflicts. They all went their separate ways to pursue solo albums, but the legacy the Beetles left behind, the impact they had on pop/ rock, it would never be the same. In 1975, the popularity of disco and hip hop later spread to make pop more popular. Crowds became bigger, records sold like wildfire and concerts were being sold out every day. Disco was becoming extremely popular gradually throughout the seventies, up until it was stopped by accusations regarding heavy commercialisms. Furthermore, MET were releasing a ton of music videos as a new form of promotion. In terms of technology in studios and in recording, stereo tracks and multi layering came more sophisticated, studios could now record in 4 track instead of mono. This made recording and producing so much easier for labels, and also meant that labels could release music much quicker and easier. The asss was mainly focused on a sort of disco pop style that was combined with rock. Elton John really improved the state of pop as he intertwined it with rock, Elton Johns music could range from slow ballads to full out rock. Lastly, the band Pink Floyd were becoming very popular amongst the underground scene, with Roger Waters becoming the bands primary lyricist. .u6af9b56dd3bf24b6cb323b8c2b4c5a9a , .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .postImageUrl , .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .centered-text-area { min-height: 80px; position: relative; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a , .u6af9b56dd3bf24b6cb323b8c2b4c5a9a:hover , .u6af9b56dd3bf24b6cb323b8c2b4c5a9a:visited , .u6af9b56dd3bf24b6cb323b8c2b4c5a9a:active { border:0!important; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .clearfix:after { content: ""; display: table; clear: both; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a:active , .u6af9b56dd3bf24b6cb323b8c2b4c5a9a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .centered-text-area { width: 100%; position: relative ; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a:hover .ctaButton { background-color: #34495E!important; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a .u6af9b56dd3bf24b6cb323b8c2b4c5a9a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6af9b56dd3bf24b6cb323b8c2b4c5a9a:after { content: ""; display: block; clear: both; } READ: Music and Learning EssayBy the mid asss, their nominate songwriter devised the concepts behind their critically and commercially successful albums. In conclusion, the asss were responsible for the Jackson 5, Elton John and Pink Floyd, but were also responsible for the loss and break up of The Beetles. 1980 The asss was the decade of greed and economic inflation and for encouraging the entrepreneur. The most notable change to music was that vinyl was to be replaced with Cads, there was also the fact that hip hop, rap and techno pop were all starting to emerge and become a significant force in the music industry. Music began to move room punk, to new wave, to new romantic to then finish on stadium rock and pop. The asss were also responsible for commercialism music garbage, with MET being launched in 1981, MET would soon have a massive impact on how music would be sold and promoted, and also be responsible for changing the image of pop stars and getting the inside scoop on things nobody really cares about, and to elaborate on that, many TV producers and manufacturers were using hit songs and attractive performers to manipulate buying into purchasing products. MET was named illustrated radio and it basically was accused of proportioning image over music. Daryl Hall stated that the visual has begun to overpower the music. However, the ironic when revenues dropped 10%. During the asss there was an increase in dance clubs everywhere, people were so memorized by the different styles. Despite all of the efforts to promote music using image, Madonna would still always be the superior image. The asss was a time of one of the biggest charity events, Lived. In 1985, Bob Gelded created a live event to help starving people in Africa, the broadcast was viewed by an estimated 1 billion people. Many incredible artists came out of this period, such as 132, Sting and Elvis Costello. Pop music developed further with artists like Prince, who, to this date, has sold over 80 million albums. 1990 The asss were more of a tie for alternative rock but songs such as my heart will go on which was first performed in the movie Titanic became increasingly popular. The main focus for the asss is of course, the king of pop, Michael Jackson. Jacksons contribution and success to music and dance has made him a global and iconic figure in popular music culture for the last 4 decades. T is believed that MS has sold an estimated 750 million albums with his hit single Thriller selling 109 million popes. MS went on to win 13 Grammas and 26 American Music Awards. Michael Jackson was not Just iconic as a musician, but also as a person, donating most if not all of his money to charity and setting up many charitable organizations, his most famous being the Heal the World foundation. In 1996, MIs history tour was a complete sellout and to cover the cost, MS wrote a queue to himself to cover the cost The sasss were an iconic era, filled with inspirational artists from all genres, however, for pop, there was only MS. The king of pop. The development of pop in the gs changed to a sort of shanty bass sort of approach, rather than taking influences from rock, pop became more influenced by disco and hip hop which then evolved to what we have now in the present day. To conclude this essay, I believe that pop music has become what it said it would never be, music nowadays is so commercialism and about image that its not even about the music anymore. Rappers and performers nowadays like young thug, who do not even say words, they just make noise have single handedly destroyed music. Its all about money and sex. Music is about the video, to the musicians that actually want to make good music, respect.

A Self-Publishing Formula That Works

A Self-Publishing Formula That Works If you are an author who is currently self-publishing, or planning to self-publish, Self-Publishing Formula is a valuable resource. The site is packed with up-to-date information on writing, publishing and marketing your book. The site offers a regularly updated blog and a weekly podcast, along with courses, resources and a weekly email newsletter.SPF offers an excellent range of tools to help authors keep up with the complex and fast-moving world of self-publishing. The mastermind behind the site is Mark Dawson, an award-nominated USA Today Bestselling Author, who has published more than 20 books and sold over 2 million copies. SPF really is a one-stop resource for self-published authors, offering everything from a free starter package and video training, to a closed Facebook community where authors can network and get answers to their questions.Navigating the siteThe site is user-friendly and easy to navigate, with clearly displayed links to the blog, the podcast and the online cou rses currently on offer. A handy start here page shows a brief introductory video, and invites new visitors to download their free resources. On that page, you will also find a direct link to the podcast, an invite to join the private Facebook Group, and directions on how to download the SPF app, should you wish to. The app lets you listen to the podcast, download the free books, and log into any courses you are taking, with just one click, from your phone or mobile device.The blogThe SPF blog aims to educate, inform and entertain, with regular news from the self-publishing industry, along with a lot of practical and actionable tips that cover writing, publishing, launching, and marketing your self-published books. Topics covered in recent posts include:How to build your author websiteBig name authors who are now self-publishingHow to work effectively with a critique partnerBranding yourself as an authorSteps to building a successful author careerHow to be more productiveHow to get found by readersHow to increase your writing speedWord counts and whether they really matterThe ten most valuable tools for an indie authorThe blog also publishes a Weekly Write-Up every Wednesday, where they collect together any news that may affect self-published authors. This can cover anything from changes in Amazons publishing terms, to new author services that companies are launching, to changes within the major social media networks that could affect authors.The SPF podcastThe podcast runs weekly and includes interviews with authors making their name in the self-publishing world. Authors Dawson has interviewed include Ian Sutherland and Laurie Wright, among many others. The topics covered by the podcast are wide-reaching, and as with any podcast, the conversation can go off topic, often revealing even more valuable snippets of information. Recent podcast episodes include:A Successful Author Mindset, with Adam CroftKeeping It Clean, with sweet romance author Anne-Marie MeyerWh y You Need To Be Publishing Audiobooks, with Tina DietzHow To Start That Awesome Author Website, with John DyerHow To Self-Publish and Market a Childrens Book, with Laurie WrightThe Power of Focus, with Kam KnightNovel Adaptation: Turning Books Into Screenplays, with Paul FitzsimonsFacebook Changes What They Mean For Authors, with Mark DawsonFive Types of Bad Review What To Do About Them, with Molly McCordGetting Twitter To Fly For Authors, with Ian SutherlandTurning Personal Stories Into Marketable Books, with Owen ZuppGreat Website Design for Authors, with Dave StansbieAs you can see, there is a huge variety within the topics offered and the authors invited on to the podcast. All podcasts are available to listen to for free via a variety of apps, or you can listen direct via the website. You can also, of course, download the SPF app and listen on any device.Book marketingAny self-published author knows that writing and publishing a book is only half the battle. SPF places a stro ng emphasis on marketing your book, looking at every stage in the process, from pre-publication tasks (such as cover design, blurb writing and building an email list) through to planning a launch, and running advertising campaigns to boost ongoing sales.Resources that are particularly useful to help you market your books include these podcast episodes:Systemised Book Marketing, with Gabriel MercerHow To Boost Your Book Marketing With Pinterest, with Pip ReidTop Book Launch Tips, with Tim GrahlThe first two of the free books listed below are also valuable resources if you are planning paid advertising campaigns for your books.Free resourcesIf you click on the resources link in the website header, you will be taken straight to a page where you can opt to receive seven eBooks for authors, completely free. The books on offer are:Mastering Simple Facebook AdsLearn Amazon AdsWriting a Page TurnerHow To Work With An EditorWriters Yellow PagesTen Tips For Topping the Romance ChartsThe Vault Once again, the topics covered are varied, with something that will be of interest to most indie authors. The last eBook on the list, The Vault, is a compilation of the transcripts of fifty SPF podcast episodes, packed with tips and strategies for self-published authors. The eBook is searchable, so you can easily find the topics that most interest you.These books form part of the SPF starter package, which also includes a three-part video series on getting started with Facebook Ads, to compliment the book on the same topic. Along with these downloads, subscribers receive a useful weekly newsletter by email, and an invitation to join the private Facebook group.Courses for authorsSelf-Publishing Formula also provides three paid online courses for authors.Self-Publishing 101Advertising For AuthorsCover Design For AuthorsThese courses are open for registration at specific times throughout the year, but if the one you are interested in isnt currently running, you can join a waiting list to be notified when the course opens again.Self-Publishing 101 claims to teach you everything you need to know from the moment your type THE END on your manuscript. The course covers formatting your books for publication, making your books available on all major sales platforms, cover design, writing your blurb, creating your website and building your mailing list, getting reader reviews and creating a launch plan for your book.Advertising for Authors markets itself as the premier social media advertising course specifically crafted for writers. This course is aimed at people who already have a basic knowledge of social media advertising and is suitable for authors at the intermediate to advanced level, writing both fiction and nonfiction. Some topics in the course include how to create and target your Facebook Ads correctly, how to monitor your ads, optimising your Amazon product page, and optimising your Amazon ads campaign. There are bonus modules on using specific platforms, nam ely Twitter, YouTube, and Bookbub, and a further module on copywriting for success.In the Cover Design for Authors course, authors learn to craft cover designs that attract attention, boost visibility and increase sales. The course covers effective design, understanding genre, and familiarity theory (or why its better to fit in with what readers expect of your genre rather than stand out), as well as practical Photoshop skills to enable you to produce a professional-looking cover that sells your book. The course also gives you access to a private, students-only Facebook group so you can share tips and ideas, and get feedback.On the courses page, you can also access the free List Building for Authors mini-course, described as a three-part Masterclass to show you how to use simple, cost-effective Facebook ads to find prospective readers and get them on to your mailing list.The author behind the siteMost indie authors know that to become successful, you have to be able to wear the hat of a marketer as well as a writer. Mark Dawson, the brains behind the SPF website, has certainly embraced that idea. Dawson had his first two books traditionally published, and while they were initially well-received, without marketing momentum behind them, they quickly sank without a trace as Dawson puts it. The author decided to learn about publishing, marketing, advertising and self-promotion to ensure future books didnt suffer the same fate.He went on to publish over 20 books, both fiction and nonfiction, and now enjoys a high six-figure income and an amazingly flexible lifestyle. Based in Salisbury, England, Dawson is now a USA Today bestselling author, who has been featured everywhere from Forbes to The Financial Times and interviewed on national radio.Mark Dawsons commitment to helping other authors succeed is reflected in the lengths he has gone to make the SPF website a resource library for new and established self-published authors. It is a website well worth bookmarking, for any writer thinking about self-publishing or struggling to make a success of marketing their current books.

10 Fascinating Facts About Painted Lady Butterflies

10 Fascinating Facts About Painted Lady Butterflies The painted lady is one of the most familiar butterflies in the world, found on nearly all continents and in all climates. They are a favorite subject of study in elementary school classrooms and are a familiar visitor to most landscape gardens. Yet common as they are, painted ladies have some unique attributes.  Here are 10 fascinating facts about the painted lady, or  Vanessa  cardui. 1. The painted lady is the most widely distributed butterfly in the world. Venessa cardui  inhabits every continent except Australia and  Antarctica. You can find painted ladies everywhere from meadows to vacant lots. Its sometimes called the cosmopolitan butterfly, because of its global distribution. Although it is resident only in warmer climates, it often migrates into colder regions in spring and fall, making it the butterfly with the widest distribution of any species.   2. The painted lady is sometimes called the thistle butterfly or the cosmopolitan  butterfly. It is called the thistle butterfly because thistle plants are its favorite nectar plant for food; it is called the cosmopolitan butterfly because of its global distribution. Its scientific name- Vanessa cardui- translates as butterfly of thistle.   3. Painted ladies have unusual migration patterns. The painted lady is an irruptive migrant, meaning that it migrates independent of any seasonal or geographic patterns. Some evidence suggests that painted lady migrations may be linked to the El Nià ±o climate pattern. In Mexico and some other regions, it appears that migration is sometimes related to overpopulation. The migrating populations that move from North Africa to Europe may include millions of butterflies, and migrating populations numbering hundreds of thousands of individuals are common.  In spring, painted ladies fly low when migrating, usually only 6 to 12 feet above the ground. This makes them highly visible to butterfly watchers, but also rather susceptible to colliding with cars. At other times, evidence suggests that painted ladies migrate at such high altitudes that they are not observed at all, simply appearing in a new region unexpectedly.   4. Painted ladies fly fast and far. These medium-sized butterflies can cover a lot of ground, up to 100 miles per day during their migration. A painted lady is capable of reaching a speed of nearly 30 miles per hour. Painted ladies reach northern areas well ahead of some of their more famous migrating cousins, like  monarch butterflies. And because they get such an early start to their spring travel, migrating painted ladies are able to feed on spring annuals, like fiddlenecks (Amsinckia). 5. Painted lady butterflies do not overwinter in cold regions. Unlike many other species of butterflies that migrate to warm climates in winter, painted ladies die once winter hits in colder regions. They are present in cold regions only because of their impressive ability to migrate long distances from their warm-weather breeding areas.   6. Painted lady caterpillars eat thistle. Thistle, which can be an invasive weed, is one of the painted lady caterpillars favorite food plants. The painted lady probably owes its global abundance to the fact that its larvae feed on such common plants. The painted lady also goes by the name thistle butterfly, and its scientific name- Vanessa cardui- means butterfly of thistle.   7. Painted ladies sometimes damage soybean crops. When the butterflies are found in large numbers, they can do serious damage to soybean crops. The damage occurs during the larval stages when caterpillars eat soybean foliage after hatching from eggs.  Ã‚   8. Males use the perch and patrol method for finding mates. Male painted ladies actively patrol their territory for receptive females in the afternoon. Should a male butterfly  find a mate, he will usually retreat with his partner to a treetop, where they will mate overnight. 9. Painted lady caterpillars weave silk tents. Unlike other caterpillars in the genus Vanessa, painted lady larvae construct their tents from silk. Youll usually find their fluffy shelters on thistle plants. Similar species, such as the American lady caterpillar, make their tents by stitching leaves together instead. 10. On overcast days, painted ladies can often be found on the ground, huddling in small depressions. On sunny days, the butterflies prefer open areas filled with colorful flowers.

The Principle of Foreseeability and Proximity by Lord Atkin Essay

The Principle of Foreseeability and Proximity by Lord Atkin - Essay Example Inking V. Philliphs (1952), (K. Abbott, K. Wardley, B. Law 2001 taxi over a boy’s cycle. The boy who was not on the bicycle screamed. This mother (P) heard the scream and on looking out of the window saw the crushed bicycle but not her son. As a result, she suffered shock which made her ill. She failed in her action against D because it was held that a driver could only reasonably foresee that his carelessness would affect other road users and not persons in houses. He did not, therefore, owe a duty of care to P. In Tutton V. Wather (1985) (Ibid) P kept bees on land near D’s form D had a crop of oilseed rape which, when in flower, is particularly, attractive to bees. Despite clear written instructions to the contrary, D sprayed his crop while it was in flower, with a pesticide that was total to bees. His defence to P’s action was that no duty was owed because he was doing on his own land something that he was entitled to and that the bees came on the land without permission and were basically trespassers, the judge did not accept these arguments. It was held that the duty was owed under the neighbour principle and it had been broken. P, therefore, received compensation for the loss of his bee colony. The principle of foreseeability and proximity as laid down by lord ATKIN was again affirmed in Home office V. Dorset Yacht Co. Ltd. (Justice, P. Singh, how of farts 23rd edition) in which case some borstal trainees escaped one night due to the negligence of the Borstal officers who contrary to orders were in bed. The trainees caused damage to a yacht, the owner of which sued the home office for damages.

Applied Economics Essay Example | Topics and Well Written Essays - 2000 words

Applied Economics - Essay Example An independent Monetary Policy Committee was launched in 2012 as a subsidiary of the bank to take relevant action in order to eliminate or reduce operational risks with a mission of leveraging and increasing the resilience of the UK financial system (Buckley & Desai, 2011). The committee is also charged with supporting the economic policy of the government. Managing inflation Types of inflation Demand-Pull Inflation In demand-pull inflation, inflation is solely caused by increases in aggregate demand. This inflation develops when the household, government, business and foreign sectors together try to purchase more output than the economy is able to produce. Demand pull inflation results when aggregate demand increases beyond aggregate supply causing shortages in the economy. This type of inflation is can be sustained with an increase in the monetary base (Buckley & Desai, 2011). Cost-Push Inflation In, cost-push inflation, inflation results from decreases in aggregate supply due to i ncreases in cost of production. This type of inflation arises when the cost of using labor, capital, land, or entrepreneurship rises. This means that the production possibilities edge is reducing in size closer to the origin, causing it to bump down against the aggregate demand. The eventual result is inflation. ... Expansion of fiscal and monetary base cause excess demand and as a result, inflation increases. One of the key responsibilities of the bank of England is maintaining monetary stability. This means low inflation, stable prices and confidence in the UK currency. Price stability is defined by the inflation target set by the government, which the bank aims to meet by the decisions taken by the Monetary Policy Committee. The Monetary Policy Committee is a committee that consists of nine experts who meet every month at the bank to discuss and review the performance of the economy and decides on the most effective way to set the monetary policy to achieve the rate of inflation of 2% set by the government (2012). This committee votes on the bank rate at its meetings and decides whether it is wise to employ quantitative easing or not, and if so, how much money should be injected into the economy. The monetary policy committee makes its decision independently without the intervention of the go vernment (Toporowski, 2012). The principal aim of the bank is to protect the value of the currency based on what it is able to buy-an increase in prices implies inflation, which lowers the value of the currency. The monetary policy is created to achieve this aim and developing a structure for non-inflationary economic growth. The monetary policy of the bank of England controls inflation by influencing the interest rate at which money is lent and through quantitative easing (QE)-injecting money directly into the economy by buying assets. This implies that the banks mechanisms of managing inflation through monetary policy budges towards the quantity of money availed in the economy rather than the interest rate at which the bank borrows or lends money to

Eudora Welty Essay Example for Free

Eudora Welty Essay The word determination is defined as, â€Å"the act of coming to a decision or of fixing or settling a purpose.† Will-power is, â€Å"the strength or will to carry out one’s decisions, wishes, or plans.† In the short story A Worn Path by Eudora Welty, the main character Phoenix carried out the meaning of these two words throughout the whole story. She had experienced many road blocks during her journey, but she did not let them stop her from reaching the goal she had at the time. In the story, Phoenix is a very old woman who needed to go to town to get medicine for her sick grandson. She overcame obstacles that were both physical and mental throughout the course of the story. Her courage and devotion to her grandson showed that she was willing to go the extra mile to make sure that her grandson was okay. This was not only because she cared for him, but because she loved him. Phoenix encountered many obstacles during her journey to town and one of them was getting through the thorn bush. As she was walking down the path her dress had got caught. A worn path: literary analysis Literary Analysis Arising out of the ashes the phoenix came back to life again. In Greek mythology the phoenix is the symbol for idealism and hope. It falls only to arise and live again. The main character of Eudora Weltys short story, A Worn Path, is much like this phoenix. She must overc Premium 508 Words 3 Pages Never give up: a character analysis of phoenix from weltys a worn path Never Give Up: A Character Analysis of Phoenix from Welty’s â€Å"A Worn Path† By STUDENT NAME Professor NAME CLASS NAME DATE Outline Thesis statement: In â€Å"A Worn Path† by Eudora Welty, Phoenix Jackson displays extraordinary perseverance in the face of difficulty, which ultimatel Premium 971 Words 4 Pages Analysis of a short story a worn path by eudora welty Analysis of a short story â€Å"A Worn Path† by Eudora Welty. Lit.1 Characters: Phoenix Jackson : Is the protagonist of the story. She is described in vivid colors, suggesting her lively nature: she wears a red rag in her hair and her skin is described as â€Å"yellow,† â€Å"golden† Premium 1151 Words 5 Pages Character analysis-a worn path A Woman of Amazing Character Will-power and determination plays a major role when it comes to people accomplishing goals and performing the tasks they are given. When a person possesses these two qualities they are motivated, focused, will not give up easily, determined along with many other thi Premium 907 Words 4 Pages Literary analysis on a worn path Literary Analysis on A Worn Path In A Worn Path by Eudora Welty, the protagonist Phoenix Jackson helps portray the theme that people will do anything for whom they love. Everyday people are going out of their way to make either a theoretical or literal journey to help someone they love. In the Premium 407 Words 2 Pages The Worn Path analysis In the story â€Å"A Worn Path†, there is a repetitive comparison between the main character and a mythological creature. The author Eudora Welty chooses Phoenix Jackson to symbolize through color, her appearance, behavior and overall journey a Phoenix bird. The author gives description to Premium 387 Words 2 Pages Literary Analysis of The Worn Path In the Worn Path, by Eudora Welty, the placement consorts with the time to create an environment which hinders Phoenix’s progress but reinstates dedication and persistence into her journey. During the establishment of the setting, the first description is, â€Å"It was December—a bright Premium 294 Words 2 Pages Worn path WORN PATH Eudora Welty brings the story, â€Å"A Worn Path†, to life through the use of the character Phoenix Jackson and symbols. This story detail’s an elderly Negro woman’s journey to town, on a mission of love. Phoenix Jackson, an elderly Negro women is frail, old, and Premium 914 Words 4 Pages A worn path essay 6 A Worn Path Detail of an elderly Negro womans journey from deep in the country to town, the while on mission of love. Phoenix Jackson, an elderly Negro women who is frail, old and has many handicaps, she lived during trying times and because of her race, faced many challenges while growing up Premium 862 Words 4 Pages A worn path: racial prejudice is rampant and out of control In the story A Worn Path, Eudora Welty shows an old woman living in a time period where racial prejudice is rampant and out of control. Phoenix Jackson is a grandmother whose only motivation for living is to nurture her grandson back to health. The strength of love may make people do or say unusua Premium 997 Words 4 Pages A worn path Eudora Welty’s â€Å"A Worn Path† is a story that emphasizes the natural symbolism of the surroundings. The main character in the story, Phoenix Jackson, is an old black woman who seeks out to find medicine for her sick nephew. This story contains a motif, which is the continuous walk Premium 1208 Words 5 Pages A worn path: the modern short story In the modern short story, Eudora Welty clearly develops Phoenix Jackson as a main character who indirectly manipulates other people. Phoenix, as the speaker in A Worn Path holds the status of an old Negro woman who continues the everyday cycle of life. Although, in reality Phoenix is an average h Premium 665 Words 3 Pages A worn path by eudora welty Ordeal of Devotion In A Worn Path by Eudora Welty an elderly African American woman named Phoenix Jackson picks a cold December day to make yet another perilous journey to a near by city to get medicine for her ailing grandson. On the way this ninety-year-old woman faces many obstacles, both natu Premium 985 Words 4 Pages A worn path essay 5 Eudora Weltys A Worn Path is a story that emphasizes the natural symbolism of the surroundings. As the story begins, we are introduced to our main character, Phoenix Jackson; she is described as a small, old Negro woman. I believe that the name Eudora Welty gives our main character is very symbo Premium 1346 Words 6 Pages A worn path: a tattered trail A Tattered Trail A Worn Path by Eudora Welty, is the tale of the unstoppable love and care of a grandmother for her grandchild. The main character in the story, Phoenix Jackson, is an old black woman who makes a long journey into town to get medicine for her ill grandson. Despite the many ob Premium 840 Words 4 Pages Eudora welty: worn path, visit of charity Eudora Welty The are only so many ways an author may sum up the course of a human life within just a few pages. Eudora Welty has the awesome talent of being able to do just this. In her stories Where Is the Voice Coming From, A Visit of Charity and A Worn Path, Welty uses the reoccuring th Premium 545 Words 3 Pages

Wind - A Renewable Energy Source Essay example -- Alternative Energy R

Wind - A Renewable Energy Source Wind is called a renewable energy source because wind will continually be produced as long as the sun shines on the earth. The sun’s contribution to wind energy deals with converting air into heat or cool wind. Wind is produced by the irregular heating of the earth’s surface by the sun. On land, the warm air spreads and goes up in the sky, in the water, heavier and cooler air moves in to take the warm air’s place, thus providing local winds. This power source should be used more often in the United States for its safer standards regarding the environment and finance. To capture this wind, turbines are used to convert the renewable resource into electricity. The energy in motion or kinetic energy is then mechanically processed. Windmills are used in the United States amongst other countries in the world. They are used to heat water, refrigerate produce, dry crops, irrigate crops, heat buildings, and charge batteries for tractors on farms, etc. Most of today's windmills extract about 30 % of the wind's energy (www.earthsci.org). Windmills are just as efficient as coal; the difference between them is that air is less polluting than coal. Unfortunately there is no such thing as a 100 percent efficient power source. â€Å"For a completely efficient source of energy, the power plants have to run all day and all year without interruption† (www.eia.doe.gov). To do the fact that in order to convert electricity, windmills depend ...

Mississippi Burning Essay

Mississippi Burning directed by Alan Parker is a film set in the mid 1960’s. It was set in the time of the Civil Rights Movement and throughout the film it is shown how badly coloured people were discriminated against during those times. The major theme in the film is racism and segregation between the white and the coloured people in Jessup County. The director has developed this theme by using different techniques such as having characters with different personalities and authority, by using various film techniques and by setting the film in a particular location. Parker explores the theme of racism through the characters. The two main characters in the film are Agent Rupert Anderson who is played by Gene Hackman and Agent Alan Ward played by Williem Dafoe. Agent Anderson is an older, wiser character and likes to investigate cases the way he was taught whereas Agent Ward is younger and likes to complete cases differently. For example, in the diner scene Agent Ward went and s at with the coloured people as there were no seats left in the white section but Agent Anderson didn’t follow. Other characters in the film are Deputy Pell (Brad Dourif) and Sheriff Stuckey (Gailard Sartain). These two characters discriminate against coloured people the most. Parker shows this by making the two characters rude and arrogant. Both Stuckey and Pell were part of the KKK who scared and killed black people to help with the segregation of the coloured and white people. (Rest of America don’t mean jack shit. You in Mississippi now. – Sheriff Stuckey.) Sheriff Stuckey said this because he believes that because he is in Mississippi the rules are different from those of other states in America. Parker used different film techniques throughout the film such as camera angles, music and different clothing worn by the characters. In the film Parker used camera angles such as extreme wide shot. An example of when extreme wide shot was used was at the start of the film when we see the car that the civil rights workers are in and then three cars behind them. Another angle used was close up, for example when Frank Bailey (Michael Rooker) shot the civil rights worker in the head. The last camera angle used was over the shoulder shot for example when Agent Ward and Agent Anderson are in the car. Parker used the over the shoulder shot to make us feel like we are also in the car they would shoot the camera over the shoulder of whoever the person was talking to. Another film technique used was music. To show that something bad was about to happen Parker in the background had low drum beats playing. For example, in the first few scenes where the cars were driving along the road Parker had the low drum beats playing to add suspense and to show that the civil rights workers were about to be killed. Another technique used in the film was the different clothing worn by the characters. To show how the coloured people were treated compared to the whites, the coloured people wore old and dirty clothes while the whites wore new, well-kept clothes. Agent Ward also wears a suit and with glasses to portray an image of him being serious and professional whereas Agent Anderson wore a short sleeved shirt with his tie loosely worn to portray an image of him being more laid back. The film was set in Jessup County, Mississippi in the 1960’s. To help show how badly segregation was in the 1960’s Alan Parker made many scenes where the coloured and white people were treated differently, for example, in the diner and the houses that the coloured and the whites lived in. In the diner scene, the coloured people had a separate place at the back where they were to eat because they didn’t deserve to eat in the same place as the white people. Also the coloured people had houses that were wooden and lived on farms whereas the white people had proper houses situated in the town. In conclusion, Alan Parker used many techniques to show racism throughout the film. The different techniques used to show the theme of racism were the personalities of the main characters, the camera angles and music chosen and the setting of the film.

Lizzie Andrew Borden’s Defense

The Lizzie Borden case has mystified and fascinated those interested in crime forover on hundred years. Very few cases in American history have attracted as much attention as the hatchet murders of Andrew J. Borden and his wife, Abby Borden. The bloodiness of the acts in an otherwise respectable late nineteenth century domestic setting is startling. Along with the gruesome nature of the crimes is the unexpected character of the accused, not a hatchet-wielding maniac, but a church-going, Sunday-school-teaching, respectable, spinster- aughter, charged with parricide, the murder of parents, a crime worthy of Classical Greek tragedy. This is a murder case in which the accused is found not guilty for the violent and bloody murders of two people. There were the unusual circumstances considering that it was an era of swift justice, of vast newspaper coverage, evidence that was almost entirely circumstantial, passionately divided public opinion as to the guilt or innocence of the accused, incompetent prosecution, and acquittal. Not much is described of Lizzie Andrew Borden's childhood. On March 1, 1851, Emma Lenora Borden was born to Andrew and Sarah Borden, and on July 19, 1860, Lizzie had arrived. While Lizzie was at the young age of two, Sarah died of uterine congestion. In 1865, Andrew Borden wed Abby Durfee-a short, shy, obese woman who had been a spinster until the age of 36. Abby's family were not as well off as the Bordens. Lizzie suffered from psychomotor epilepsy, a strange seizure of the temporal lobe that has one distinct symptom: a â€Å"black-out† in which the patients carry out their actions in a dream state, aware of every action without knowing what they are doing. Lizzie Borden seemed to have two entirely different personalities: the good daughter (a member of the Congressional Church, and a brilliant (conversationalist), and the bad daughter (deeply resentful of the patriarchy). These two personalities could be explained by the families' contradiction about their social statuses. She also had a habit of stealing from the local merchants. The Borden family of Fall River, Massachusetts, was well known-not only because of Andrew Borden's wealth, but also because of the New England name. Lizzie was the ninth-generation on her father's side to live in Fall River. Andrew held many positions throughout his life, which included president of Union Savings Bank, director of First National Bank, director of Durfee Safe Deposit & Trust Company, director of Globe Yarn Mill Company, director of Troy Cotton & Woolen Manufacturing Company, and director of Merchants Manufacturing Company. They led a modest life in the south part of town near factories and City Hall. Despite this crowded neighborhood and closeness to the police department, none of the neighbors saw anything helpful on the morning of the murders. What makes the Fall River murders so confusing is that the motive, the weapon, and the opportunity for such a crime are all absent. They found no money or jewelry missing, not even small amounts of change were taken in the daytime break-in at the Borden home a year earlier. The home had been locked up as usual, the maid Bridget Sullivan-an Irish immigrant, 26, that had been working at the household since 1889-was washing windows, and daughter Lizzie was inside the house reading a magazine. Even if both were involved for some reason in this shocking crime, what became of the blood so conspicuously missing from the bludgeoned corpses? Furthermore, the prosecution never proved the weapon was an axe. When Officer Mullaly asked if there were hatchets in the house, Lizzie replied with, â€Å"Yes, they are everywhere. † Bridget and Mullaly went down to the basement and found four hatchets: one rusty claw-headed hatchet, two that were dusty, and one that had dried blood and hair on it (later determined as cow's blood and hair. One of these was without a handle and covered in ashes. The break on the handle appeared to be recent so it was submitted as evidence. Yet microscopic examination of this blade revealed no traces of blood. Mrs. Borden was struck with a â€Å"heavy, sharp-edged candlestick,† yet no axe, hatchet, or even candlestick could be found to uphold these theories in court. The contrarieties of the case caused more than 1,900 divorces (according to a New York Times poll at the time) in which husbands and wives, argued over the innocence or guilt, decided that they were mutually incompatible. By nine thirty August 4, 1892, Abby Borden's head was nearly torn off her shoulders by a blunt instrument as she lay face down in the upstairs guestroom. Forensic experts at the time judge that she had seen her attacker when struck. When examined by Dr. Bowen-a friend, physician, and neighbor-he found her head crushed by 19 axe or hatchet wounds in the back of the scalp. Because of the lack of blood, it has been determined that Abby died from the first blow, and with death her heart had stopped pumping blood. The 200-pound victim lay sprawled out on the knees face down to be discovered two hours later. For 30 years Abby and Lizzie lived together under one roof, yet on the day of the murder Lizzie gave no indication that they ever got along. Deputy Marshal John Fleet testified that on the day Abby died he asked Lizzie â€Å"if she had any idea who could have killed her father and mother. † Lizzie responded with, â€Å"She's not my mother, Sir. She is my stepmother. My mother died when I was a child. † â€Å"I did not regard her as my mother, though she came there when I was young. I decline to say whether my relations between her and myself we those of mother and daughter or not. I called her Mrs. Borden and sometimes Mother. † Edmund Pearson's famous description of the scene where Andrew Borden-70, a tall white-haired grim man, known for his business abilities and wealth in Fall River-was found dead: â€Å"This was a small room, nearly square, with but two windows, both on the south side. The floor was covered with the usual garish, flowered carpet, customary in such houses at that time, and the wallpaper was of a similarly disturbing pattern. The furniture was mahogany or black walnut, upholstered with the invariable black horsehair. On the north side of the room, opposite the windows, was a large sofa, and on this lay the dead body of Mr. Borden with his head and face so hacked as to be unrecognizable even to his friend and physician, Dr. Bowen. Borden's head was slightly bent to the right, but his face was almost unrecognizable as human. † One eye had been cut in half and out of its socket, his nose had been severed, and there were eleven distinct cuts within a fairly small area extending from the eye and nose to the ears, four of them crushing the skull. The wounds were so severe that the first eleven must have killed him. When the police finally arrived after the murders, Lizzie acted more like a concerned citizen rather than a daughter in shock. Many suspects had been eliminated, but it was inevitable that Lizzie would become the prime one, especially that after they learned she had tried to purchase ten cents worth of prussic acid poison the week before from Eli Bence, a clerk at Smith's Drug Store. Adelaide Churchill, the neighbor who stayed with Lizzie until the doctor arrived, testified in court that she did not see any blood on Lizzie's dress when she left at noon. According to Mrs. Churchill, â€Å"I stood in front of her, rubbing both her hands and fanning her, and I did not see any blood on her face, nor any disarrangements of her hair. Such a spotless appearance seems impossible if Lizzie had committed the crime, for she had at best 20 minutes after her father fell asleep to strike him eleven times about the head, hide the murder weapon, and clean all evidence off her clothes and body. At 3:00 p. m. the bodies of Andrew and Abby were carried into the dining room, where Dr. Dolan performed the autopsies. Emma Lenora Borden returned just before seven from visiting friends in Fairhaven after hearing of the occurrence by telegraph. The police continued to investigate for weeks to come, but nothing of significance was found. The morning after the funeral, Miss Russell-a neighbor-witnessed Lizzie burning a dress in the kitchen stove, she claimed that it was stained with paint and was of no use. It was because of this testimony that Judge Blaisdell of the Second District Court charged Lizzie with three counts of murder (oddly, for the murder of her father, the murder of her stepmother, and the murder of the both of them) and if found guilty, faced death by hanging. The trial was set for June 5, 1893. This was the Victorian era, when women were â€Å"certainly not capable of killing anyone. † You must remember that Lizzie was of a wealthy family of high status. After only an hour, the 12 jury members declared Lizzie to be not guilty. It is said that it only took 15 minutes to decide, but out of respect for the prosecution, they waited another 45 to inform the court of their choice. Lizzie was legally free, but in the public's opinion, she was still guilty. After the acquittal, Lizzie legally changed her name to Lizabeth, moved out of the house on 92 Second Street. Emma and Lizzie inherited $200,000. 00 each from their father's death; their first purchase was a lovely home on The Hill at 7 French Street, the most fashionable place in Fall River, in which Lizzie named Maplecroft. Lizzie enjoyed the theatre, and met a stage/silent film actress by the name of Nance O'Neil. It was a party thrown for Nance and her acting members that caused Emma to move from Maplecroft in 1905, she simply could not abide by Lizzie's new rowdy friends. After Emma moved to Newmarket in New Hampshire, Lizzie and her had little or no communication and the two sisters never saw each other again. Lizzie died on June 1, 1927, at the age of 67. Emma did not attend the funeral, because on the day of Lizzie's death, she had fallen and suffered a broken hip. Emma died on June 21, 1927 at the age of 76. Both were buried in the Borden family plot in Oak Grove Cemetery. Andrew Jackson Borden lies between Sarah and Abby, while Lizzie and Emma are at his feet. Lizzie Andrew Borden is forever linked with one of history's greatest unsolved mysteries. And now thanks to Martha McGinn (president of TILBA, The International Lizzie Borden Association) for $150 per night, members of the public will be able to actually sleep in the house where the murders took place. The Lizzie Borden House Bed and Breakfast Museum was to open on, appropriately, August 4. The breakfast includes food eaten the morning of the murders, such as bananas, johnnycakes, sugar cookies, and coffee with the management dressed as and playing the part of the Bordens.

The Plight of the Impoverished essays

The Plight of the Impoverished essays When a historian analyzes the time period that spanned from after the Civil War to the turn of the century, numerous changes are observed. The greatest change that holds significance to the present day was the explosion of industrialization. America underwent a metamorphosis from a chiefly agrarian society to an urban metropolis, and the nation transformed into a major player in world affairs, rather than some backwoods land of frontiersmen. Consequently, the wealth of America began to climb upward, and the quality of life for many was steadily improving. However, there were many urban dwellers who suffered greatly during this time period. It was upon the backs of the working class citizens that the new America was built, and their squalor was looked upon as being necessary for progress. It was clear that progressive reform, something that was often previously looked upon as being radical and un-American (Jennings), was urgently needed, if only to preserve the American ideal of an egalitarian society, so that it should not become only an empty assertion with no basis on reality. Working conditions were often appalling, with many factory workers laboring six days a week, with twelve hour shifts. Steel workers could expect as much as eighty-four hours a week in the steel mill - which is over twice as much as the forty-hour work week that is the norm for today. Not only were the wages low, but many factories worked seasonally, and would shut down for months at a time, with all the workers left without a paycheck until factory was reopened. (Jennings) Obviously, such circumstances were Especially alarming was the use of child labor. Child laborers were mentally, emotionally, and physically stunted because they were starved of the normal affection and recreation that a child should enjoy. Many of the jobs performed by children were quite dangerous. When one looks at pictures of &qu...

Many and Much

Many and Much Many and Much Many and Much By Maeve Maddox This post is in response to a reader’s email: Please I want to know the usage of many and much. Both words have more than one function in English, but a common challenge for ESL learners is how to use many and much with countable and uncountable nouns. Countable nouns have singular and plural forms. Countable nouns are so called because they can be counted as individual items. Many, in the sense of â€Å"a large and indefinite number,† is used with countable nouns: many cats many apples many books many countries many people Uncountable nouns are construed as singular. They are not used with a number. Much, in the sense of â€Å"a great amount of,† is used to qualify uncountable nouns: much coffee much rice much disagreement much wrangling much love The word much can also function as an adverb and as a pronoun: adverb Thank you very much. I am much indebted to you. Julie scored much higher on the exam than I did. pronoun Much of our success derives from teamwork. Though much is taken, much abides. He’s not much to look at. In the plural, many can be used as a pronoun in the sense of â€Å"many individuals†: He is only one candidate among many. Among their captives are many of our nation. Many are called, but few are chosen. Governed by the article the, many can be used as a noun to designate â€Å"the masses,† â€Å"the multitude,† â€Å"the general public,† or â€Å"the hoi polloi†: Until that happens, the  few  practice lawful plunder upon  the many. The needs of  the many  outweigh the needs of the few. Making the Economy Work for the Many, Not the Few Note: â€Å"The few,† in the sense of â€Å"a small, privileged elite† is often used as the opposite of â€Å"the many.† Related post: Hoi Polloi Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Definitely use "the" or "a"Broadcast vs Broadcasted as Past FormRunning Errands and Doing Chores

Management and Leadership in Higher Education Essay - 1

Management and Leadership in Higher Education - Essay Example provision of services; including nurses, receptionists, technicians, cleaners, and therapists, as well as the dentists themselves; effective managers and leaders in dental care need skills to harness the potential of these professionals.5 Some of these skills include ability to communicate within the care team, with patients, and commissioners, ability to negotiate and resolve conflicts, and knowledge of risk management and its application to clinical governance. Dentists often envision working with people who derive pleasure from assisting one another and caring for their patients but that is never to be as a large proportion of dentists report staff-related issues as the leading stressor in their practices, something that is attributable to the lack of leadership training in dentistry.6 In that respect, lack of leadership training in dentistry makes it impossible for them to lead their teams, ensure a supportive work environment, and dealing with staff issues; a dentist’s le adership approach inevitably influences the dental care communication practices. Consequently, specific leadership behaviours affect the extent to which individuals identify with one another within teams in dental practice, interdependence, and social distance between the dental-care providers; in that case, there is a dire need to incorporate effective management and leadership approaches in dental care as seen in the creation of leadership development programs.7 The first management approach that can be applied in dental care is the situational or contingency approach, which examines managerial actions as reaction to a given set of environmental variables, suggesting that certain management alternatives are most suitable for particular situations.8 Leadership actions in dental care entail... This paper approves that management, both in the dental care and in the general context of organizational management, entails solving a varied spectrum of management issues and complexities that may equally demand for a multi-dimensional tackling; there is no particular management action that can be suitably appropriate in all situations. The most appropriate action is one that fits not only the external environment, but also the internal states and needs, and the contingency or situational approach to management is the sophisticated tactic to comprehend the complexity of management today. This essay makes a conclusion that some approaches that can be applied by dentists include the empirical approach, the socio-technical systems approach, and the operational approach, together with, the mathematical approach. There is a dire need for dentists to incorporate the most effective leadership and management approaches to enhance dental care, especially because, there exists direct correlation between the quality of service provided and the latter. In that case, dental healthcare practitioners should adopt leadership and management approaches that emphasize the people side of dental care rather than simply the business part of dentistry, and overlooking the staff welfare. In this respect, dentists must continuously engage in management and leadership activities that promote not only the interpersonal interrelationships, but also positive group dynamics because these lead to high job motivation that translates to quality of dental care services.

Data collection companies Essay Example | Topics and Well Written Essays - 750 words

Data collection companies - Essay Example This paper takes a stand that picking information of an individual from social websites without their permission is unethical. To defend this stand, this paper analyzes the impact of using unauthorized information that comes from social media. This paper also identifies a supporting argument in favor of using these types of information, and gives a counter argument against the argument. This paper has a conclusion, which is a summary of the main points that the paper addresses. Sharing personal information about an individual without their authorization can damage the reputation of the individual under consideration. For example, a data collecting company can peruse through the facebook profiles of certain individuals, and find information concerning their sexual habits. Sharing this information with other organizations without their consent is disastrous. An organization can use this information for or against the individual concerned (Partridge, 33) . Take an instance if the indivi dual is gay, and the information comes before anti-gay institutions. The impact of this action on the individual is damage to his or her reputation. Another reason as to why this process is unethical is that doubts might emanate on the accuracy of the information the data collection company provides. ... This aspect might lead to developing a policy by an organization that does not reflects the needs of the people whom it targets. Take an example where by the data collecting company has information about alcohol consumption habits amongst adults. If 70% of this information is inaccurate, an alcohol company relies on the information to market their products. Using this information will lead to a flop in the marketing campaigns and strategy of the alcohol company. It is important for data collection companies to fairly process the information they acquire from social sites in a professional and ethical manner. On this basis therefore, if a company wants to share an individual’s personal information, then they should seek the consent of the individual concerned. It is only fair for the person to have a chance of determining how an organization uses his personal data. However, other people disagree with my assertion that it is unethical for data collection companies to use the per sonal information of an individual derived from their social website pages. According to their argument, they denote that the information is already public, and therefore it is not a crime to sell such kind of information to organizations that want to use them (Partridge, 25). However, according to me, this argument is inaccurate and does not have facts to support it. This is because there are regulations that govern an individual when he or she opens an account with social sites. For instance, some of these sites guarantee that the information they post will not be used for commercial purposes without their permission. On this basis therefore, for a data company to

Why i want to become Nurse Essay Example | Topics and Well Written Essays - 500 words

Why i want to become Nurse - Essay Example Doctors need nurses to deliver their optimum healthcare performance. Nurses study hard to prepare for this responsibility. Since nurses are important, their jobs are also important. Every hospital can have as many nurses as they need. For that, nursing has become of those jobs that offer job security. Good salary. Since nursing is a very delicate job; and it involves some people’s lives, it is a difficult job. Many people let their lives be steered by a stranger who was trained to give the utmost care and compassion for a fellow human being. That training, that compassion, the difficulty and the responsibility of having another life in his hands is a great deal. Actually, the responsibility, duty and the workload for that job is priceless. But because of that, the wage has been translated to having a big salary. That makes nursing a lucrative career. It’s a difficult job, but then it pays. Challenge. Nursing has a lot of challenges to offer a very curious mind. I am a person who loves to learn and I easily get bored when things become too routine. Nursing offers a different day everyday as no day is ever the same! There is never a dull moment in this career and as you get to move in different areas in the hospital, there is much to learn: from new skills to new information. Nursing is a profession that would offer constant challenges for those who do not want to stop learning and improving. Nurses are also the best people that I have ever known. They are compassionate, patient and empathic people. Not to mention that they are also the smartest and skilled people. I want to be one of them as they are experts and they are also humane. Being a nurse is a lifetime vocation and it sure is a difficult job. However, I am prepared for this responsibility. I love doing what nurses do; I love being able to help with people, learning all the time. I like to have new skills; and at the same time get paid for it. The job offers constant challenges

British Airways Marketing Mix

British Airways Marketing Mix British Airways plc (LSE: BAY) is the flag carrier airline of the United Kingdom. The headquater of Britsh Airways is situated in Waterside near by its core London Heathrow Airport and BA is the biggest air commuter carrier on the based of swift, and long distance flights. The second main airport after heathrow is Gatwick airport, from where British Airways offers short haul flights. The British Airways Group was bring into existance through Labour Government on 1st of September 1974 through. The existance of BA was due to the alliance of two biggest London-based air passenger carriers, BOAC and BEA, and with the two comparatively quite small local airlines, Cambrian Airways Cardiff and Northeast Airlines Newcastle upon Tyne. All of these four originally separate companies finally got dissolved on 31 March 1974 to form British Airways (BA) and then after thirteen years, in February 1987, the company got privatised. Later on British Airways got expanded by acquiring British Caledonian in 1988 and then Gatwick-based carrier Dan-Air in 1992. British Airways is the major and biggest buyer of boeing aircrafts.and in November 1998 British Airways placed its first main order of 89 A320 crafts.and then the second largest order was placed In 2007 for starting their long distance flights. The centrepiece of the airlines the long-haul fleet being the Boeing 747-400; with 54 examples. Now British Airways is counted as the largest operator of the type in the world. Richard Bransons established Virgin Atlantic in 1984 and after that Virgin Atlantic begin a rigid and tense relationship with British Airways . In 1993 British Airways apologised Virgin Atlantic without urguing on compaign against Virgin Atlantic. This was the first time in airline industry that any airline was penalised for damaging the reputation of other airline and so Britsh Airways had paid damages to them. But British Airways still stayed as a biggest airline till 2008 on the base of large number of customers which was around 35.7 million passengers . But later on Easy Jet get the tittle of carrying maximum customer in the same year which was around 44.5 million. British Airways got listed on the London Stock Exchange 2001 with FTSE of 100 index. On 12 November 2009, British Airways announced its alliance with the largest spain based airline called Iberia Airlines. This newly combined airline will make BA worlds third-largest carrier (Delta Airlines at number one ranking and American Airlines standing on second number) in terms of annual revenue. Literature Review 2. Marketing:- The American Marketing Association defines marketing as the process of planning and executing conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. So it can be said that marketing is getting the right product to the right people at the right price at the right time. 2.1. Marketing concept:- Marketing concept means the ways an organization should adopt to maximise their profits by fulfilling the needs of their customer groups. This marketing concept is very straight forward and that is why it has a great deal of commonsense validity. The effective marketing starts right with the identification and appreciation of customers needs and expectations and then working backwards to develop such products and/or services to satisfy their customers needs and or demands. The basic task of the marketing function operating under the marketing concept is not to manipulate customers to do what suits the interests of the firm, but rather to find effective and efficient means of making the business do what suits the interests of its customers. It does not mean that all firms practice marketing in this ideal way. However efficient as well effective marketing as defined here requires that consumers needs should be kept first in organizational decision-making process. 2.2. Marketing Objectives Growth in market share Clearer product differentiation Long term brand value to customers Creating and launching new products / services Innovation 2.3. Marketing Strategies Marketing Strategies are the means by which marketing objectives can be achieved and generally can be remembered as 7Ps (also known as Marketing Mix) are as follows: Price Product Place Promotion Customer Satisfaction Processes Physical evidence People Marketing Strategies of British Airways get fit into the marketing mix as:- Product: On the basis of BA high class products (services they provide their customers) they are awarded with official 4 stars ranking. Price: As far as pricing strategy of BA is concerned Officials of British Airways strongly, categorically and confidently address their customers to book their tickets online with full confidence at BA.com and if they ever find lower rates than British airways (anywhere online) they commit to refund all the difference, even if they make the booking online. Promotion: British Airways is famous for introducing different kinds of vouchers and discounted coupons for their customers. They always seem offering discount voucher codes to their customers even if they are not the club members (but requires a simple registration only once with them). They also offer special rewards and benefits in terms of long/ short holiday packages not only for cheaper flights but for rented cars as well (in order to make their customers more happy and loyal towards their integrated services). The only thing customer is supposed to do is just collecting the BA miles points by flying with them or with any of the partner airlines and by staying in selected hotels and also by rented cars. All adding to customers points towards getting more and more points. Place: British Airways having a vast network of flights across the globe serves destinations across all the six major continents including almost 371 destinations. Though main hub of British Airways is at London Heathrow airport but British Airways also operates a majority of their flights at London Gatwick Airport. Previously British Airways used to have its main hub in Manchester Airport which later on moved to London Heathrow. 3. Environmental Analysis of British Airways 3.1. SWOT Analysis SWOT Analysis is a measure to audit an organization and its environment (internal and/or external). It is assumed as the first stage of planning and ultimately helps marketers to specifiaclly focus on the key issues facing that organization. SWOT analysis is comprises of four different factors strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are basically meant to represent internal environment of an organization while on the other opportunities and threats are considered as external factors directly or indirectly influencing business of the organization. (S)trengths   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Strength of British Airways is its Brand and rated as a first new speedy airline,specially purchased to promise comfortable travelling of passengers. This strategy was introduced by keeping an eye on customer complaints. previously received by the fleet used by British Airways in the past. The magnitude of Airways operations allows them on pro over all of their competitors by giving high class services to a far more wider variety of customers.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Moreover, on the basis of knowledge and skills, BA operational research department claims that analytical skills performed by the members of the company and its employees are its strengths. Their strong customer focus further develops expertise in customer service areas in terms of purchasing high-end software for the air services and wide selection of it further enhance the organisation strength on compititors. (W)eaknesses   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Britsh Airway is always great criticised on their poor marketing strategies which is one of the worst weeknesses of the airline which have had a bad impact on customer satisfaction. Despite the great infrastructure owned by the company, BA still needs to introduce and carry out better market schemes in order to attract more customers. Hence, a separate competitive package for customer service must be introduced in order to make the current service somewhat more attractive towards its clients, further prompting an opportunity of earning larger amounts of revenues. Morever limited knowledge about simulation software and its development is also reflects airline weeknesses. (O)pportunities   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   The rapid changing in techonologies and innovation in product , would implemented on the right time could be a great opportunity. As it is rightly said that the global changes can be considered and utilised as an opportunity to work with, while ignoring certain opportunities can be considered a weakness. In BA, virtual reality and appreciation of these opportunities could definately provide new sources for simulation and/or obtaining network softwares and ultimtely sharing expertise by means of special interest/focused groups. So opportunities derived from such kind of common thinking can really be utilized to further strengthen the companys business.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Technological trends further opens doors for new opportunities in terms of various business domains, (however, if it is taken for granted), opportunities can either be a treated as a threat or as a weakness as well. In order to promote global trends would be a greater chance for the organisation. (T)hreats   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   It is not really important that threats would be external it can be external. Internal threats as seen in management are not only the centralized but a bureaucratic system and above all poor decision-making really adds fuel to fire. Moreover, the companys focus on national and local problems pose a threat since much more problems which company seems to neglect can be easliy appreciated in the global scheme. It neglects the global problems instead focusing deeply on the national and/or local levels. The global problems greatly offer tremendous threats if and when companies will ignore such. Moreover, globalization can be an opportunity and strength but at the same time can also be considered as a threat if not to be keen and vigilant of its tricks and treachery. Further, rapid changes on technology and customers behavior (in accordance to their demands) can also be a threat if interpret ed mistakenly. 3.2 PESTEL Analysis A PEST analysis is a business measurement tool, looking at factors external to the organization. PESTLE is an acronym for Political, Economic, Social, Technological, factors. These factors are generally used to assess the market for any business or organizational unit. The PEST analysis points present as a framework for reviewing a situation, and can also be used to review organiztions current strategy or position, direction of a company, its marketing proposition and /or idea. There are many variants on this model including PESTLE analysis. (P)olitical and (L)egal Factors Political factor does effect any organisation in certain ways if the appropriate step will not taken to resolve . The incident of 7/11 left security threat for the airline industry as well ,due to this kind of activity will effect the government stability . If we talk about war in Iraq does prove that country is in crisis or instable.So due to these kind of accidents athourities has to imposed more strick strick legislation which evryone has to follow. Recently legislation athourites has placed amended important regulations in airline industry which create opportunities and increase the competition as well. The most important legal factor which effects British Airways were the strikes called by union leaders and recently they announced one more call of strike in coming summer, well BA always stayed in the news either the issues raised by union or it is plane crash but these events have bad impact on the potential customers. (E)conomic Factors Economical factors are very important while doing external analysis because if the price of fuel gone up does effect airline. According to recent survey the average spending on travel is dramatically goes down due to global crisis. Many of the organisation working on cost effective soltutions and try to use alternates instead of spending more.The demand for air travel is characterised by very high income elasticity. Usuall fuel prices goes parallel to the value of $ dollar and the exchange rate or lower value of sterling will also effect airline industry. Due to the political instability in Iraq has effect the fuel prices and these price get record higher which add  £100 million in BAs budget. (S)ocial Factors The effect of social factor on trading is different for different countries but still this factor is considerable in growth and development of airline.So BA need to trained their staff on demographic changes. Recently in channel 4 they mentioned that the average people over than 50s do frequent travells as compared to young generation so, British Airways need to make such tempting strategies which brings more customers of this age . (T)echnology BA does around 57000 surveys every month to get best knowledge what their customers want and expect from them. Almost third of airline booking are now made online that again signifies presence of high class technology. With almost half of all Europe from UK site. Travellers can have access to their bookings or any changes via their mobile phones even. They can check-in and also access real time arrival and departure information with online system. This system is definitely saving their time as well as money of travellers and company. (E)nvironmental In Enviornmental analysis British Airways is focusing on climate change because this issue keep more value rather then others and on other hand new legislation on enviornment does efffect the company growth . British Airways have introduced programme on change of climate which has four core areas. Green Scheme Carbon emission Fuel consumption Noise pollution In March 2009 company carbon offset scheme became first ever airline offset product to meet the requirements of the UK Governments Quality Assurance Scheme. Company targets to reduce company net CO2 emission by 50% far by 2050. Meeting this target will require intense investment in terms of newer technology, appropriate bio-jet fuels and in cost-effective emissions reductions in other sectors of the economy by the creation of new effective global carbon trading markets. Company continue to look for newer ways to improve fuel efficiency and most surprisingly over 600 projects have been assessed so far of these 55 have been implemented successfully. 4. Market Analysis OF British Airways:- The main focus of Brtish Airways is on transportation but they also providing freight forwarding and leisure to their customers. Market of Britsh Airways has increased to 5.7% in 2009 which allow them to reach  £9.2 billion. Airline is considered as a most comfort medium of transport. In 2009 the ration of short distance flights was very high which gain 72.9% of the market. Currently other airlines acquiring maximum share of the short distance flight market because of cost effective.But these airlines still have a threat from the fuel prices. 4.1. Competitor Analysis The competition in airline industry is getting boom now if we compared this market with the past market, because now customers has more choice in terms of luxury, cost effectiveand many others. British Airways has two different marketing competitiotrs one based on short distance or at national level where as the other competitors are for international flights operating world wide. According to these two markets British Airways has keeping two different standards like national level flights are cost effective and very economical where as for international flight BAs has entirely different enviornment on the base of luxury,price and other aspects.. Therefore, BA seem competing on a global, European, national as well as on regional scales. New planes, new routes, additional (frequent) flights and management changes are all factors that promise an improved business. Such changes made by competitors need constant monitoring in order for BA to examine its current position and to develop future strategies. 4.2. Customer Analysis Shaw (2004) addresses what he calls the most fundamental and commonest mistakes made in airline marketing failure to make a proper distinction between the Consumer and the Customer. Consumers are the people who actually travel and avail the service however it is important that BA consider customers, as they are the decision makers. This is important in both consumer markets as well as in industrial markets. BAs customers can be found differ enormously in terms of their buying behaviour. Not only they differ in terms of their age, income, educational levels and geographic location but more fundamentally in BAs case in terms of their lifestyles and expectations which are influenced by many factors. BA also operates in an industrial market which differs in buying behaviour that can further be exhibited by the formality of BAs purchasing policies, their delivery dates and their expected and actual performance. Over the last few years increasing complexity in customer needs has been appreciated, as the customers have become more educated and demanding due to this following changes have occurred. A shift in demographic to older passengers rather Increased global connectivity ultimately allowing the customers more frequent usage of internet and search mediums (in terms of comparison of services, prices and general layout. Well maintained up to date data on company websites further make decision easier for the customers). Increased requirement of convenience (new destination, quick check-in, in flight service/ entertainment etc). Price no doubts remains more of priority. All bits of major and minor egments have become more defined within their needs. Evidence that British Airways is failing to respond to the changing customer landscape includes: The amount of BA customers recommending their services reduced from 61% in 2006/7 to 59% in 2007/8 (British Airways 2008). BA have been criticised for innovation (Doganis,2006, Pg 165). Poor reliability and baggage handling (AQR) Failed attempts to target the price conscious consumer through low cost airline operation (Eirma,2008). 5. Branding A name, term, sign, symbol, memo, design or a combination of all intended to identify the goods or services of one seller or a group of sellers and at the same time to differentiate them from those of competitors. 5.1. Scope of Branding Branding creates a mental structure which helps consumers to organise their knowledge about the product or the service in such a way that clarifies their decision more in order to make appropriate decision ultimately providing positive value to the firm. British Airways brand value stresses to ensure that all behaviours and communication should properly reflect the qualities of their brand. Any sponsorship  by them  must get fit in with these values. Brand values of British Airways are: Safe and secure Professional Warm Thoughtful Responsible British. As a global company they are interested in working with other companies with the purpose of reaching far international audiences. 5.2. Brand Crisis Analysis: Early investigation shows that the British Airways get more damaged due to disaster in terminal. A Disturbance in Public relation occured due to disorgansed management , lack of strategy in marketing, and the events of the past few days blighted BAs brand for years. The problems at T5 hit 100% of the brand, all over the world. Then there is the very specific damage done to BAs brand equity. At the heart of its positioning are reassurance and reliability, making it peculiarly vulnerable to a debacle like that of T5. In branding terms, there is a world of difference between inconsistency and contradiction. BA is found facing the mother of all contradictions, which was further exaggerated by the coverage of international media. But this was favourable for international passenger carrier to shatter the compaign based on Scheduled-BBH- created brand building. But the unfavourable covering left bad reputation of brand on customer expeirence, on the other hand this will lead to Britsh Airways This, however, leaves the brand facing a torrent of negative coverage and a black mark on pass engers experiences, without any possible injection of brand equity in the predictable future. BAs poor strategy of marketing really effected the Brand. Few days before British Airways adverise that the Terminal 5 would be the future of airline to just create attention of customers. The image of BA chief Willie Walsh, arms outstretched, gushing, I think its great and its going to get better. This is a hundred times better than anything else at Heathrow, has been etched in the annals of PR blunders. Aside from undermining Walsh and his tenure as chief executive, this has compounded a huge damage to the brand name of BA. Britsh Airwayss have contigency plan for the worst situation whereas skillful and Public relation staff is not possible to managed. British Airways is always staying in the news wheather it was plane aircrash or some thing different. Like few months before an air craft was crashed and this news stay on news channel for long four days. The dilemma of Britsh Airways is not finished yet like loss of 15,000 bags of customers still missing, 10% of scheduled flights were canceled and no positive assurance that these problems are ssorted . So,in the end there is no point to claimed that British Airways is out from the crisis. A last weeken aspect is the issue on British Airways staff. One day higher offical of terminal 5 Gareth KirkwoodUnlike T5 boss Gareth Kirkwood, who usually around with praetorian come forward recklessly infront of media reporters for announcement but later on he moved back to his office before answering to the questions asked by media. When senior supervisors or managers are not around they want staff to deal annoyed passengers, even one of the union leader issue a statement in which he requesting customers that do not use harsh words for British Airways employees. British Airways announced terminal 5 as an favorable circumstances for their employeed but on the other hand prospect in its employer br and strategy to manage staff is quite weaken. Morever the major weak point for British Airways is its unfortunately weak chief executive; the terminal which will stay open for ages is destroyed at initial stages. Furthermore the Brand name of leading airline getting damaged in front of interntaional customers. 6. Customer Relation Management CRM is the development and maintenance of mutually beneficial long-term relationships with strategically significant customers (Buttle, 2000). CRM is an IT enhanced value process, which identifies, develops, integrates and focuses the various competencies of the firm to the voice of the customer in order to deliver long-term superior customer value, at a profit to well identified existing and potential customers.(Plakoyiannaki and Tzokas, 2001). 6.1.Customer loyalty: The term customer loyalty is used to describe the behaviour of customers/their tendency to come to same service or product again. In terms of air travel industry companies offering good ratings, reviews, or testimonials definitely have a strong impact on customers choice. Customers referring others to the same service they get satisfied really add to marketing of the company with absolutely no cost. By praising a service or in other words offering favourable word of mouth publicity regarding a product, telling friends and family, adding them to the number of loyal customers ultimately adds to the profitability of the company. British Airways is to announce a shift in strategy by providing passengers not only cheap fares but also providing them the access to luxury airport lounges and other benefits through their new loyalty schemes. The British Airways Executive Club is not just another frequent flyer programme. It has been designed not only to recognise but also reward business travellers every time they fly. The airline is responding to the slump in business travel during the recession by offering frequent flyers the elite membership of its Executive Club even sometime in a year to those passengers as well, buying discounted economy tickets. Previously, only passengers on expensive fares could earn Tier Points needed for Gold or Silver membership which opens the doors to world-class facilities for them, including its  £60 million Galleries lounges at Heathrows Terminal 5 featuring champagne bars and free fine dining etc. But now company introduces certain packages for the less frequent or short flight passengers as well, though they can avail its benefits in certain times not in the whole year like frequent flyers. 7. E-Marketing E-marketing means using digital technologies (newer and improved) to help sell ones goods or services. These technologies are definitely a valuable complement to traditional marketing methods whatever the size of the company or business model actually has. 7.1. E-Marketing Strategies:- Electronic sources- Internet, mobile, itv Interactive media Personalized communication service Global reach Cost efficiency Easy access Targeting right audience Branding Measurability 7.2. E-Marketing Tools Websites- easy to use, content specific, simple design SMS/ texting through mobile Email strategy Sell the product Speak to customers Serve people Save time Sizzle and extend brand identity The use of e-marketing strategies allows organisations like BA to approach customers at their convenience and improved convenience and quality of their services adding to positive word of mouth, ultimately better profitability. British Airways has announced its newly friendly user website, and promote this website as a planning tool for their customers to maximise their online business nad made it tempted for the customers who preffer to do online bookings and travel planning . As a Brand online bookings and travell planning is a far easy way of communication for its customers. British Airways spend more than around $180 million in developing and maintaining the websites which reflects a straight and simple version in context of online operations so in result the largest airline received customer satisfaction. Britsh Airways has always been focusing customer for their creativity and improvement.Rob McDonald leading staff of Britsh Airways said in a statement That website is not only cost and time effective , the extensive operation on new websites also allow the customer to get more control regarding time management, money and deliver them best travel experience on board. In addition he said that we are trying to devlop more smart website so customer can easily grasp information regarding their proposed travels, furthermore he said that we know our customer needs and to fullfil them is our priority. Online booking system through British Airways website has increased massively from 2001, customer getting awareness day by day and they do prefer online bookings rather then pop in to travel agent. The ratio of online booking in 2001 is just 3% but now it increased to 20% which is comparatively 7 times higher then before. Similarly overall worldwide revenue is also increased which is twice from the last 2 years and on other hand revenue for Asia Pacific region is five time higher then before so these online transaction system increased the company revenue. As a leading brand in global international airline market, aircrafts of British Airways landed on the runways to almost more than 200 destinations almost all over the worldand from which half of the flights are the worlds largest international passenger airline, British Airways plcs planes touch down daily on runways almost everywhere from Tehran to Lagos to Bogota. About half of its flights are across an ocean and most of the flights fly to US. British Airways marketing department has launched various email marketing strategies especially for the loyal customers who travels on long haul flights and introduced a niche website to maximise their online trasactions. Conclusion: British Airways as a leading international airline has to work hard and need improvement on their marketing strategy. The poor marketing strategy have always bad impact on company growth. I have analysed that British Airways need to improve marketing strategy to gain maximum customer loyalty. Furthermore British Airways is really effected due to global financial crisis, so to handle this situation Britsh Airways need to develop such marketing stratagies to get competitive advantage. Morever the new legislations imposed by the athourities on enviornment, noise pollution have direct and indirect impact on the airline. Britsh Airways need to target older people over 50s because they often travel and planned journeys so they would be potential customer. Britsh Airways is planning to introduce more rewards for frequent travellers. In addition British Airways has a threat for their short haul flights from Easy Jet because Easy Jet is cost effective for short haul flights so britsh airways should develop competitive stratagy to sustain in airline industry.